A New Day In Advertising With Building Wrap
In large cities, you will often see wall-sized advertisements that adorn the entire front, side, and windows of buildings and they will likely start appearing in Salt Lake City soon. This is because, building wraps, as they are called, have become a way for advertisers to convey their message tp a mass audience in a dynamic and unique way. These wraps are usually colorful, creative and bold and can have a huge impact on audiences. Corporate advertisers use them and love them and are searching for areas in cities around the country to use them. There really is nothing quite the like building wraps and they impact they have when it comes to advertising. They engage viewers while transforming boring windows and dull cityscapes into amazing artwork. They are known for their stand out, hyper-realistic graphics which look good during the day BUT are also designed to look incredibly at night when lit up like this one.
What Are Building Wraps?
Building Wraps are at one of the latest in window film innovations and a welcome newcomer to the window film and advertising world. They are shaking up the promotional landscape, resulting in new strategies and spending from big business advertisers. Essentially, using a film as a wrap, they transform the exterior of buildings into a huge billboard but do not block the view from inside the building for occupants. These promotional films are easy for a 3M trained installer to apply and remove so they can be switched out as often as the advertiser or building owner would like. If you own a large commercial building, this could be a potentially huge profit center for you, since big corporate advertisers will pay big money to lease your building’s exterior. The best commercial building locations are along highly trafficked highways or in city centers where a lot of people will be exposed to a message (think Trolley Square or I-15). With 3M wrap solutions, nearly any kind of building can be wrapped–textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all possible substrates for 3M building wrap. These wraps are very literally larger than life and very durable, not to mention incredibly imaginative, so it is no surprise a lot of major brands use them to launch new products, or as large-scale branding campaigns and to promote major events, like this one from Nike.
The Benefits Of A Building Wrap
In the day and age in which large-scale advertising is used like never before, building wraps are a great way to stand out, while effectively communicating to a large audience. The benefits don’t stop there either.
Building wraps benefits for advertisers:
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play
There are also many of benefits for the commercial buildings that lease their walls and windows for wraps too:
-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.
Window Film Salt Lake City: Utah’s Expert 3M Window Wrap Installer
From the high-rises of downtown Salt Lake City to the swath of buildings in the Maverick Center, there are many factors to think about when customizing a wrap solution for a building. Considerations like– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building must all be worked through. To do that correctly, a consultation with a 3M expert like Window Film Salt Lake City could be in order. We can consult on the decision and manage the entire installation project from beginning to end. As long time 3M installers, we do high-quality building wraps big and small.
Whether you are a big brand looking for a building to wrap for an upcoming promotion or a commercial building owner who has been approached about potentially wrapping your building–contact Window Film Salt Lake City today for more details on what a 3M building wrap can do for you.